The first Munich Farmers’ Day, organised in the west of Munich in 1999, served as a prelude to the introduction of the “Munich Green Belt Lead Project”. It was then repeated in 2000 and 2002 in the other two more rural areas in Munich’s north and east. Each time, an average of between 2000 and 3000 Munich inhabitants did not miss the chance to get up close to oxen and tractors or to taste the farm treats. The Munich breweries funded and dispensed the free beer.
The Munich Farmers’ Day was always quite consciously intended as an “agricultural happening” with all citizens warmly invited to celebrate the initial successes of the Munich green belt along with the Munich farming community and the city council. Initially setting the standard, we finally became responsible for planning, coordination, implementation and information.
Project PR:
Green belt lead project (1997-2007)
Customers:
Munich, state capital, Department of City Planning and Building Regulation / city planning
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